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Logo Story: Italian Maserati

Logo Story: Italian Maserati

Logo Story: Italian Maserati

Logo Story: Italian Maserati

The Maserati logo has evolved over time to become more than just a logo or a symbol for the Italian company Maserati, as it is one of the most beautiful and beautiful luxury car logos around the world. We all feel amazed when we see Maserati cars that bear the elegant logo. This Italian car is not an ordinary car that you see every day on the road. Rather, it is rare and unique and cannot be ignored, and it is one of the most wonderful Italian car companies. As usual on the dubizzle blog, every logo has a story and a history. The Maserati logo was not chosen by chance, as it carries a complete history of the company’s development. To discover the secrets of the Maserati logo, follow our article and enjoy our valuable information.

Maserati logo story

The three brothers Alfieri, Ettore and Ernesto Maserati inherited the love of automobile manufacturing, engineering and construction from their father who instilled a love of luxury and new cars in his children from a young age. In 1926, the brothers began working on the first Maserati car in a car garage and a small workshop located in the city of Bologna, Italy. The creativity of the brothers in manufacturing and engineering coincided with the outbreak of World War I. They were under intense pressure and fear from the interaction of the Italian market in particular, and the European one in general, with the new Maserati cars. .

Of course, Maserati cars were named after the family name of the brothers who owned the company, they are the sons of Rodolfo Maserati, who was working in the railway field. As for the story of the Maserati car logo, which is the three-pointed spear, it is mixed with some creativity and connected to the ancient Italian art.

Let’s trace the story of the Maserati car logo together!

The first version of the Maserati logo in 1926

When the brothers finished manufacturing the first Maserati car in 1926, a logo had to be chosen for it. They entrusted the task of choosing the logo to their brother Mario, as he was interested in the arts, design, and technical history of Italy. While Mario was wandering around the Italian city of Bologna, the statue of Neptune designed by the artist Giambologna caught his attention and the long spear with three sharp heads and suggested it to his brothers to be chosen later to represent Maserati. With this you can see that the story of the Maserati car emblem derives from the art and sculptures found in the middle of Bologna in Italy.

The first Maserati car in 1926 was called the Tipo 26, and the sharp trident logo, symbolizing strength, activity and sophistication, was added to it!

Maserati logo in the forties and fifties

Maserati remained under the management of the Maserati brothers until 1937 when it was bought by a contractor named Adolfo Orsi and the Maserati logo was changed to match the company’s vision at the time.

Although the meaning of the Maserati logo did not change at this stage, as it still expresses strength, art and sophistication, the shape of the logo underwent minor changes in the forties and fifties. The word Maserati in English is set in white in a broad rectangle topped with a red dome, and the entire figure has a framed blue background. The type of font in the word Maserati in this model also differs from its type in the upcoming models that we will follow together in our article.

Maserati logo change in the sixties

Maserati crest in red and blue

It is important to know that Maserati does not change the logo of its cars much, as it adheres to the same logo for years and when it decides to change, it makes only minor modifications such as increasing the sharpness of the sides and changing the type of line, but to this stage it still uses the same three colors: red, white and blue.

The logo was of the colors we mentioned, where the spear was red and surrounded by a blue oval frame with the word (Maserati) in white below the spear with a white background for the entire logo. In addition, the company kept the shape and colors of the Maserati car logo as we described it to you for a long period of almost 7 years, and for this reason there are not many changes to the history of the Maserati logo compared to other car companies that amend their designs and logos annually.

We have to mention Maserati’s participation in motor racing and great Hollywood movies, and these are among the most prominent facts of Maserati in its career!

Maserati logo in the 90’s

It is natural for the company to change the Maserati logo in the nineties, as it is a distinct stage from others with attractive and modern designs that keep pace with the desire of Italian Maserati cars lovers.

At this stage, the logo was designed in an oval shape with a trident in the middle, whose edges became sharper on the sides, with the color lightening from dark blue to slightly light blue. The word Maserati in capital letters was also added and the font was changed to a more classic type from before, which went along with making the oval frame sharper and slimmer.

The logo of Maserati cars in the nineties and the beginning of the first decade of the twenty-first century remained the same until 2015, during which time the logo witnessed a complete change in terms of colors, shape and font type.

Maserati logo 2015

In 2015, Maserati dispensed with the three colors it had used for a long time, choosing only light black or dark gray. The logo now has the trident symbol in dark gray alone, with the word Maserati in the same color below the spear in large letters. You may be wondering about the meaning of the new Maserati logo, as it expresses the classicism of the Italian car to its fullest extent, with the elegance of dark colors and the attractive simplicity of the new logo.

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